GORE®Wear – the reference apparel for cyclist, runners and beyond. Engineered by the worldwide leaders in comfortable and protective technologies.
Auf dem historischen Gleisdreieck entsteht eine Parkanlage neuen Typs mit einer zentralen, weitläufigen Rasenfläche, die von Angeboten und Gartenräumen für unterschiedliche Nutzungen gesäumt wird.
Brand Strategy
Brand Designn
Packaging & On-Product ID
seit 2016
W. L. Gore & Associates Inc.
Main brand elements on-product ID
In the course of the harmonization of the brand architecture and the design elements of the Gore Fabrics Division, the new word mark emerged, which was subsequently implemented over all relevant brands and touchpoints.
This is followed by the redesign of the brands GORE BIKE WEAR® and GORE RUNNING WEAR®. Both brands become visually and communicatively a brand with one sender: GORE® Wear.
All touchpoints of communication media such as PoS presentation, Hangtags and On-Product ID as well as the GORE®Wear orderbook have been rebranded and were compiled in two accompanying styleguides for optimal consistency.
On-product ID styleguide
Hangtag layer
Spot varnish on black, embossing
Redesign Orderbook
Selected Works
East Side GalleryAusstellungsarchitektur, Ausstellungsgestaltung
Botanischer Garten BerlinBranding, Corporate Design
TaxhofBranding, Corporate Design
Berliner MauerwegWayfinding Konzept
Ioniq GroupBranding, Naming, Corporate Design
ReceeveBranding, Corporate Design
DoubleBranding, Corporate Design, Communication
kreaitBranding, Corporate Design
Großer Tiergarten BerlinBranding, Corporate Design, Wayfinding / Signage
UpgreatlifeBranding, Corporate Design, Packaging Design
Between you and meBranding, Event Communication
GORE®FabricsBranding, Redesign, Corporate Design, Packaging Design
Tempelhofer FeldBranding, Wayfinding / Signage
Park am GleisdreieckBranding, Wayfinding / Signage
GrandaireBranding, Corporate Design, Communication