Packaging & On-Product ID
W. L. Gore & Associates Inc.
Main brand elements on-product ID
In the course of the harmonization of the brand architecture and the design elements of the Gore Fabrics Division, the new word mark emerged, which was subsequently implemented over all relevant brands and touchpoints.
This is followed by the redesign of the brands GORE BIKE WEAR® and GORE RUNNING WEAR®. Both brands become visually and communicatively a brand with one sender: GORE® Wear.
All touchpoints of communication media such as PoS presentation, Hangtags and On-Product ID as well as the GORE®Wear orderbook have been rebranded and were compiled in two accompanying styleguides for optimal consistency.
On-product ID styleguide
Spot varnish on black, embossing
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