GORE®Wear – the reference apparel for cyclist, runners and beyond. Engineered by the worldwide leaders in comfortable and protective technologies.

Auf dem historischen Gleisdreieck entsteht eine Parkanlage neuen Typs mit einer zentralen, weitläufigen Rasenfläche, die von Angeboten und Gartenräumen für unterschiedliche Nutzungen gesäumt wird. 


Brand Strategy 
Brand Designn
Packaging & On-Product ID


seit 2016


W. L. Gore & Associates Inc.

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Main brand elements on-product ID

In the course of the harmonization of the brand architecture and the design elements of the Gore Fabrics Division, the new word mark emerged, which was subsequently implemented over all relevant brands and touchpoints.

This is followed by the redesign of the brands GORE BIKE WEAR® and GORE RUNNING WEAR®. Both brands become visually and communicatively a brand with one sender: GORE® Wear.

All touchpoints of communication media such as PoS presentation, Hangtags and On-Product ID as well as the GORE®Wear orderbook have been rebranded and were compiled in two accompanying styleguides for optimal consistency.

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On-product ID styleguide

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Hangtag layer 

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Spot varnish on black, embossing

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Redesign Orderbook

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Selected Works

Ioniq GroupCorporate Design

ReceeveCorporate Design

DoubleCorporate Design

kreaitCorporate Design

Großer Tiergarten BerlinCorporate Design, Wegeleit- und Informationssystem

UpgreatlifeCorporate Design, Packaging Design

Between you and meCorporate Design

GORE®FabricsCorporate Design

Tempelhofer FeldCorporate Design, Wegeleit- und Informationssystem

Park am GleisdreieckCorporate Design, Wegeleitsystem

GrandaireCorporate Design